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Experience Bootcamp
Experience Bootcamp

Mon, Aug 19


Virtual Event

Experience Bootcamp

An exciting, rare opportunity for anyone wanting to become experience certified. Over 5 days, Bright Horse will host Experience Foundation and Experience Practitioner, providing attendees with the underlying and practical knowledge and best practices for implementing experience management.

Time & Location

Aug 19, 2024, 9:30 AM GMT+1 – Aug 23, 2024, 4:30 PM GMT+1

Virtual Event

About the event

Over 5 days, attendees will be trained in Experience Foundation and Experience Practitioner, providing the knowledge and best practices for designing and managing experience level agreements (XLAs), alongside their surrounding frameworks, structures and processes for implementing experience management within their organisation. Throughout the programme will be regular group exercises and discussions to cement learning. 

Included in our Experience Bootcamp is the opportunity to take the Foundation and Practitioner exams, fastracking their way to becoming certified in experience management over the course of weeks rather than months. If an intensive, rare and exciting opportunity to quickly become experience certified and knowledgable in experience management sounds interesting, this is the programme for you.

Programme Overview

The 5 days starts with Experience Foundation, covering the first 3. Foundation is centred around the Experience Optimization Framework, a six-phase framework for continuous experience management that takes attendees through the journey of identifying, designing, managing and governing experience:

  1. Evangelize - Becoming aware of experience and building a movement within your organisation
  2. Explore - Determining where you are now in regards to experience
  3. Envision - Finding out where you want to go 
  4. Enable - Creating your XLAs with indicators that tell you what people feel and why 
  5. Execute - Implementing XLAs into your organisation
  6. Embrace - Analysing experience results and findings to enhance and innovate the experience delivered

The final 2 days of Experience Bootcamp cover Experience Practitioner. A step up from Foundation, Practitioner builds upon the process of deigning XLAs, providing attendees with in-depth and practical knowledge through the six step XLA Design Methodology:

  1. Experience Now - Processes and guidlelines on determining how people view currently view experience.
  2. Experience Ambitions - The steps to creating a strong experience ambition to centre an XLA around.
  3. Sentiment Indicators - Guidlines and best practices on drafting the sentiment questions that will tell us what people feel about the experience we deliver.
  4. Other Indicators - Processes of identifying the operational and technical indicators that support our XLA by indicating why people feel the way they do.
  5. XLA Scoring - Exploration on how organisations can score indicator results.
  6. XRM - Recommendations and explanations of an Experience Reference Matrix (XRM), the tool that enables a line of sight between sentiment and other indicators so experience results can be understood and acted upon.

Following the XLA Design Methodology, attendees will learn how to build an Experience Management Office (XMO), the team required to ensure effective and continual experience management throughout our XLA's lifespans. Attendees will explore the structures, missions, roles and scope of an XMO, as well as the required competencies, granting them the knowledge to design one themself for experience management in their organisation. 

Who should attend: Any professional considering or wanting to implement experience management but are unsure how to approach it. This is a fully interactive, hands on and accredited programme  that provides attendees all the information they need to begin implementing experience management in their own organisation.

Prerequisites: There are no prerequisites for the Experience Bootcamp. An introduction to experience through our hosted Experience Essentials course may be beneficial but not required. 

Duration: ​Five days, with times for each typically running from 09:30 - 16:30, BST.

Certification: This programme covers courses fully certified by APMG accreditation. Attendees will be given the opportunity to earn their Experience Foundation and Practitioner certification: 

  • For Experience Foundations, attendees will become certified by achieving a passing 50% mark on a 40-minute multiple-choice exam.
  • For Experience Practitioner, certification is achieved through a passing 67% mark on a 2-hour multiple-choice exam.

Cost: £2,995

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