Marketing Executive

Job Category: Marketing

Travel Required: UK & EMEA based travel

Location: Gerrards Cross, Bucks, UK

Position type: Full Time

Date posted: 5th July, 2022

Salary: £24,000

This is a fantastic opportunity in a fast-growing Experience Management company where we are experiencing fantastic interest and growth in the globally expanding market. Come and join the #employeeexperience movement and join Bright Horse as our Marketing Executive.

 

We are looking for a full time marketing executive to make us famous and synonymous with the employee/digital workplace experience market. If you live and breathe digital marketing, or are undertaking a marketing degree and have a good understanding of all digital channels, we want to talk to you! 

About Bright Horse

Bright Horse is a leader in improving Employee Digital Experience - we help companies to provide a fantastic Digital Experience which is mission critical for successful companies.

Our unique services alongside Nexthink technology allow enterprises to create highly productive digital workplaces for their employees by delivering an optimal experience. Through a unique combination of education, assessments, XLA and XMO consulting and our partner technology (Nexthink) we are helping customers design and build experience metrics with real-time analytics, automation and employee feedback to improve employee productivity and meet the needs of the modern digital workplace.

Based in Gerrards Cross, Buckinghamshire we are an innovative and focused consulting and technology company with plans for big expansion as our market continues to grow. Working directly for senior management, this role is pivotal to our growth plans and has the ability to grow and expand into many other areas. Join the experience movement - join us today!

Role Summary

This role has been created to help make Bright Horse famous and synonymous (much better than just well known!) for improving the experience of the modern digital workplace. The Bright Horse marketing executive will help us to develop, implement, track and optimise all our marketing activity campaigns across all channels, including our social media sites (LinkedIn, Facebook and Twitter), our website, search engine rankings, email campaigns, our blog, our video channel and on-site marketing. We are also looking forward to listening to your recommendations about other channels and methodologies to adopt!

Core Responsibilities

  • Research and Content Design for all campaigns

  • Enhance and improve our social media presence across all digital channels

  • Planning and executing all marketing campaigns, including web, on-site, SEO/SEM, email, social media and advertising

  • Identify new market trends and optimize performance based on these insights

  • Brainstorm new and creative growth strategies

  • Collaborate with our partners marketing and any 3rd party agencies.

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

  • Creation and management of blogging posts/video channel calendar.

  • Measuring and reporting on the performance of all digital marketing campaigns.

  • Support the business in event planning and execution.

Qualifications/Experience/Skills

  • Highly creative with knowledge/ experience of social media channels and a good understanding of marketing.

  • The ability to devise campaigns that engage, inform and motivate prospects to become leads/opportunities.

  • Experience in optimizing landing pages and user funnels.

  • Understanding and knowledge of website analytics tools (e.g., Google Analytics, etc).

  • Knowledge and/or experience in setting up and optimizing Google Adword campaigns.

  • Up-to-date with the latest trends and best practices in online marketing and measurement.

  • Positive, energetic and dynamic.

Role Targets

  • Improved ranking on Google 

  • Improved awareness of the Bright Horse brand as thought leaders in the digital experience market

  • High attendance at webinars, events and education classes 

  • Improved number of inbound leads.

  • Improved number of leads/opportunities in the pipeline 

  • Improved views of our website and social media channels

  •  Improved followers on our social media channels

Additional Information

For the right candidate, we will fund your Chartered Institute of Marketing (CIM) Foundation certification. This is an exceptional opportunity to join a fast-growing, successful and innovative company. Bright Horse allows the right individuals to thrive and grow in a unique company where the emphasis is on outcomes not inputs or outputs!

Mail:

Bright Horse Limited

Building 1, Chalfont Park, Gerrards Cross SL9 0BG