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Experience Practitioner - Europe
Experience Practitioner - Europe

Tue, Oct 29



Experience Practitioner - Europe

This class is designed to enable delegates to build and manage XLAs. This is a hands-on, practical class detailing how to design the right XLAs for your business needs and how they need to be managed through an Experience Management Office (XMO). The class follows our XLA Design Methodology.

Time & Location

Oct 29, 2024, 9:30 AM GMT – Oct 30, 2024, 4:30 PM GMT


About the event

Class Length:  This class is 2 x days long (09:30 to 16:30).

Who Should Attend:  Delegates should attend this class if they want to learn how to design and implement XLAs and an XMO. It is designed for Experience Practitioners – those who will be building and managing experience metrics.


  • Recap on core Experience Frameworks
  • Including a practical session designing an XLA Stack™ for a fictional airline
  • An overview of the XLA Design Methodology
  • Different types of XLAs
  • Applying the methodology (including practicals at each step):
  • Experience Now Review
  • Experience Ambition Creation
  • Gathering X-Data (Experience Data)
  • Building Underpinning Data (O and T Data)
  • Scoring and Weighting the Measures
  • The Experience Reference Matrix (XRM™) – how the data points come together
  • Making XLAs operational – welcome to the XMO
  • XMO Mission and Scope
  • Detailing Roles and Competencies
  • Experience Management Governance
  • XMO Designs

Is there an Exam to take:  This course is fully accredited by a certified APMG accreditation.

Cost:  £1,295 (Inclusive of course material and exam, worth £310).

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