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Mastering the XMO

Explore the Experience Management Office

  • Explore XMO concepts

  • Understand the XMO’s roles, scope and experience management techniques

  •  Gain practical understanding of how an XMO can be implemented in your organisation

Attendee Testimony

"Really interesting course. Neil was really engaging and always happy to answer any questions and gave lots of clear examples that helped to understand context"

The Experience Management Office

Pencil - in-class experience

A New Type of Office

A 2-day course from our partners and co-contributors, XLACollab, and delivered exclusively by Bright Horse, Mastering the XMO takes learners through the concepts of the Experience Management Office (XMO).

We explore an XMOs scope, the roles required, a variety of science of experience management techniques, the art of experience interpretations, and dealing with the experience ecosystem in an operational environment.

Learners will acquire a practical understanding of what an XMO is and how it can work when implementing one, whilst also recapping the fundamentals of experience concepts and the XLA Framework.

In Class Experience

The XMO overview is introduced along with the scope of work and associated tasks. 

Responsibilities and outcomes are then discussed before covering the XMO roles required to address the scope.

An in-depth review of the Science of Surveys concepts and statistics is introduced and explained.  We use interactive demonstrations & simulations to illustrate the effect of changes and what one would evaluate, verify and validate to ensure mathematic accuracy of the survey data.

Science of Measurements is then further examined, also using interactive demonstrations & simulations via an example XMO dashboard.

Bringing it Home

The Art of Interpretation of the various experience findings one may see in a typical operation is discussed. Using examples, “experience detectives” scenario exercises reinforce the art of interpretations, hypotheses creation and investigations into likely root causes.

The considerations for Orchestrating the Experience Ecosystem are examined, from both internal and external points-of-view, regarding the interactions an XMO could possibly be expected to manage.

The course includes group discussions, participant examples of experience challenges they are facing, and exercises using XMO example operational scenarios to make the course as meaningful as possible. 

The course concludes with an exciting capstone exercise simulating a 9-month XMO operation in which a variety of experience issues arise, are investigated, and action determined to pull together all that has been learned.

Course / Student Materials:

  • Instructor-led education and assignment facilitation

  • Pre-class resources

  • Learner Manual (excellent post-class reference)

  • Reference Card

  • Participation in unique in-class assignments

  • Learner Personal Action Plan

  • Reinforcing memory exercises and study aids

  • Sample exams and exam preparation

  • Exam voucher


Essence of Experience course, leading to the XLA Champion certification.


This is a 2-day course.


  • Course: £750 plus VAT, exam included

Who will be your fellow participants?

This class is for all professionals and organizations that are ready to move past concepts and to put XLAs and experience management into an operation and business.


Learners will be equipped to earn their XMO Master certification by achieving a passing score on the 60-minute exam, consisting of 40 multiple choice questions.

Want to join an upcoming Mastering the XMO course?

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