According to a 2021 research study done by Universiti Teknologi Mara, Malaysia, the business world is going through a fourth Industrial Revolution at the moment. Automation technology can be found at the heart of this revolution. However, organisations all over the world are facing new challenges as the transition is being made and digital employee experience (DEX) seems to be the solution.
New technology continues to be introduced almost every single day with the aim of marking professional work easier and more productive. However, managers and decision-makers must remind themselves that the most important resource for driving productivity isn’t the technology but the people who will be using it instead.
Therefore, in order to make it through ‘Industrial Revolution 4.0’ while being able to compete in the future, it is of absolute essence that the employees are well-versed and equipped with digital skills required in the post-revolution world.
What Is Employee Experience (EX)?
Employee Experience can be referred to as a driving factor for the ways in which companies are changing their relationship with their workers. It has forced the companies to focus on new and more innovative ways to identify how their employees can function best.
Contrary to popular belief, the employee experience of a person doesn’t start after he is hired and is entrusted with a certain set of Key Performance Indicators (KPIs). According to Integrify, a US-based business process management platform, EX begins way before that, right when the person finds a vacancy and starts imagining what working for them would feel like.
From an employer’s perspective, the ‘ask’ from the workers isn’t anymore about submitting a certain assessment on time. It is about coming up with solutions to a problem accurately and effectively.
What is Digital Employee Experience (DEX)?
With the rise in competition and other natural forces such as the COVID-19 pandemic, organisations have no other choice but to become more dependent on technology. This enhances their performance at a high level despite the new and upcoming challenges. As a result, the employee experience changed. It has gone online and digital.
It is a fact that a company’s employees are its internal customers. Therefore, one of the biggest objectives of a company should be to keep them happy and satisfied. In the era of rampant digitalisation, the companies are therefore expected to take initiatives to ensure that all tasks are performed digitally to produce a good experience.
Digital Employee Experience (DEX) is, therefore, the outcome of a holistic and integrated employee perception in the digital workplace dependent on the amount of direct and indirect interactions employees have with their professions, other organisational members, clients, strategies, mechanisms, cultures, brands, and competitors, and also individual characteristics.
Factors That Determine Digital Employee Experience (DEX)
Technologies and data capabilities
Employees must be capable of using technology to solve the customers’ problems while collecting and organisation useful data which can be used to deal with similar issues in the future. Such data can also be used to improve the customer’s user experience. Personalising an online shopping mobile application, for instance.
Digital resources are required for business transformation to adapt to digital change. This happens particularly in terms of a flexible organisational structure for digital change, in order to accomplish effective digital transformation.
Organizations seeking to transition digitally must acquire or create competencies in digital networking, digital resilience, and platforms, among other things. If all of your digital assets are invested in, and you have fantastic digital platforms, data, and technical capabilities, but you don’t have the skills to use them, a poor digital employee experience will be the product.
There are many different digital development plans for digital organisations. The most essential ones entail the usage of digital platforms. As part of a responsive digital infrastructure, the present research scenario emphasises the importance of flexible IT, strong and scalable operational techniques, and innovative enterprise platforms.
Digital Leaders, Not Managers
Managers who are digital leaders must continue to press their organisations to ensure that transformation becomes a productivity and competitive advantage for them. A leader should be capable of adjusting to unanticipated developments by making the decision-making process more innovative and believable.
Benefits Of Positive Digital Employee Experience
Effective Communication And Productivity By Employees
Workers are highly valued and improve communication with the organisation if they have a good experience there. They become much more productive and receptive to what they do. According to a 2018 study, 72 per cent of employees believe that having a positive experience will increase their productivity. Interestingly, this percentage includes 92 per cent of the workforce among the younger generation; which accounts for half of the world’s workforce in the twenty-first century.
DEX’s Positive Impact On Generation Z
Generation Z accounts for 18% of the global population today. They were born in the late 1990s and will be the leaders of the world in the future. Their interests are more concentrated on computer technology and internet surfing technology of this group, which is in communication. A fantastic DEX has been the major work culture and concern. It will also lead to improved retention and hiring, particularly among Gen Zers.
To assure that exceptional DEX delivery is a continuous and difficult process. Taking operations to the next level may assist in achieving and meeting what end-users want. It also takes into account the necessary and adequate time and resources to make anything planned a reality. More information technology (IT) innovation, such as investments in new technology, cloud migrations, integrations, and automation, might be involved.
Improve Your Digital Employee Experience With Nexthink
This is where, our partner, Nexthink can be of excellent use to your organisation. Nexthink is a market-leading management software that offers high-quality analytics, hosting, and support to businesses, with a focus on enhancing the Digital Employee Experience (DEX). The programme is ideal for increasing employee happiness and efficiency, as well as boosting the overall operation of the firm.
Bright Horse teamed up with Nexthink to let our clients see more, accomplish more, and be more delighted. Our primary conviction is that happy and productive employees result from providing a great workplace and service experience. It refers to employees who are both engaged and productive. Customer satisfaction, competitive advantage, and increased sales and profits are all benefits of engaged and productive staff.